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Free model marketing plans

A marketing plan for every kind of agency, free.

Eleven kinds of agency, each plan written out in full: the market, the position and the message, the channels, twelve months of campaigns, the first 90 days and the budget. In the format marketers plan in, in the currency, paper and law of your country.

The cover of a free model marketing plan
The cover of a free model marketing plan
The cover of a free model marketing plan
11 plans
one for each thing an agency can lead with
5 countries
the United States, Canada, the United Kingdom, Australia and New Zealand
48 pages
in every plan, from the plan on a page to the sources
12 months
planned month by month, with a campaign each quarter
Choose a plan

What does your agency lead with?

Every agency can make websites, email, social, films and print. What differs is what it sells first and what it is known for. Choose that plan, then your country.

In every plan

A whole plan, not a template.

Each one is a finished marketing plan for an agency that is about to start, its words written and its figures worked out month by month. Read it as the shape of your own, then put your own prices, costs and clients in.

Choose your plan

What you get

  • The plan on a page, and the whole plan in numbers
  • Where the agency stands: the market, the research, the competition, the forces outside, and its strengths and threats turned into strategy
  • The objectives: the year’s targets, month by month
  • The strategy: who it sells to first, the ideal client, the position, the message, the voice, the brand and the marketing mix
  • The tactics: the buyer’s journey, the channels, the offer and its follow-up emails, what it publishes, twelve months and a campaign each quarter
  • The action: the first 90 days, the year by quarter, who does what, and the risks
  • The control: the budget, the KPIs, the weekly graphs, the reviews and the rules the marketing keeps

Questions, answered

Which plan should I choose?

The one closest to what your agency sells first. Every agency can make websites, email, social, films and print; a plan is about what you lead with and how you are known for it.

Which countries are they written for?

The United States, Canada, the United Kingdom, Australia and New Zealand: each edition in that country’s currency, paper size and taxes, with the official counts of its businesses and the rules its marketing keeps.

Are they really free?

Yes. Choose a plan, give a first name and an email address, and it opens straight away. A copy comes by email too.

Can I make one in my own name?

SendTo’s partners make their own in their portal: their name, brand and country, with their own research in it, and they change any page in the print studio.

P.S. These plans show the shape. SendTo’s partners make their own in minutes, in their own name and brand, then change any page in the print studio.

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